Costa News Spain Breaking News | English News in Spain.
Mijas, Spain is getting ready to give its visitors a taste for paella with live flamenco on its annual Tourist Day which will be held on Wednesday 23 September.
Free paella in Mijas Pueblo
The event will take place in Plaza Virgen de la Peña in Mijas Pueblo, with the programme open to visitors and local residents. Flamenco begins at 12pm. Free paella follows from 1.30pm.
There will be a shuttle bus service to get you to the event, though the council hasn’t yet released information on the route or schedule.
Tourist Day is a great way to end a busy summer
Mijas is celebrating after a hotel occupancy rate of 94,4 per cent was recorded in August. Association of Costa del Sol Hoteliers. The town was ranked third in the province for tourist destinations.
Mijas currently has almost 8,000 tourism-related jobs, and 7,974 of them will be in the sector by the second quarter 2026. Francisco Jerez, Tourism councillor, stated that the Tourist Day This event is part of the celebrations for World Tourism Day in the town and allows residents and visitors to celebrate together.
Mijas is looking for visitors after the summer.
Mijas’ celebration of September has an even wider goal. The tourism department is trying to increase the number of visitors during non-peak summer months.
Jerez’s council said it will continue to promote golf, sport tourism, gastronomy, and the municipality’s inland areas to encourage people to visit the city during the quieter months.
Winter visitors also contribute to the local economy, as they tend stay longer and seek out different experiences than those who travel during the summer peak.
Mijas has held its Tourist Day for years, with last year’s event also featuring flamenco and free paella in Plaza Virgen de la Peña. The council reported that the paella had been eaten in less than an hour by 2025. This shows the popularity of this event.
The Mijas celebration is an early local celebration for World Tourism Day.
