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Torremolinos ready for Berlin to be a tourist hotspot.
Credit: Shutterstock, chrisdorney
Torremolinos has gone all out to grab the attention of German holidaymakers, launching a bold promotional blitz in the heart of Berlin ahead of the world-renowned ITB tourism fair, which kicks off from March 4 – 6 at the Berlin Exhibition Grounds.
The sunny Costa del Sol is using a mix of digital innovation and high-impact advertising to create a lasting impact on the lucrative German market. The campaign, led by Torremolinos mayor Margarita del Cid alongside Tourism Councillor Marta Huete and Sports Councillor Ramón Alcaide, is set to reach more than 4.4 million people in the coming weeks.
Sun, sea, and adventure
What is the message? Torremolinos has more to offer than sunbathing, sangria and beach parties Well, that’s a good thing. The campaign highlights Torremolinos’ unique ability to offer visitors an seamless blend of nightlife and nature. ‘In Torremolinos, you can go hiking in the mountains in the morning, enjoy a fantastic lunch at a top-notch restaurant, and spend the afternoon unwinding on the beach – all within just a few kilometres.’
“Under the slogan” ‘Origen del Paraíso’ (‘Origin of Paradise’), the town is positioning itself as the ultimate getaway for German and Central European travellers looking for variety without the hassle of long journeys.
Torremolinos takes over Berlin
Torremolinos doesn’t hold back When it comes to Visibility in Germany’s capital. Berlin’s Metro system is flooded with promotional videos on 12 screens in high traffic areas. This campaign should garner over 500,000 views within a week. In March, two tour buses with Torremolinos branding will be on the streets of Berlin, reaching out to two million possible visitors.
Going digital: wooing German tourists Online Shopping
Torremolinos’ digital presence is a long-term strategy. The new German-language website offers everything from travel guides to detailed information on local attractions. The campaign also includes a dedicated podcast series exploring the town’s must-see sights and hidden gems, as well as tailor-made content on outdoor adventure and sporting activities – key interests for the Central European market.
Del Cid The multi-pronged plan will be successful.
Can this powerful campaign convert Berliners, who are known to love the Spanish sun and enjoy it in spain, into beachgoers. Torremolinos will do everything it can to ensure that this happens.
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