BENIDORM is an old fishing village located in Alicante that has been transformed into a symbol for modernity, without losing its original essence.
Many Brits continue to visit the island due to its beaches, climate and cultural offerings.
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It is a place that offers a lot: good food, sun, beach, fun, and most importantly, it can be a peaceful haven.
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Visit BenidormTourist board of the city reported that more than 2.8 million tourists visited the city by 2024, with half being foreigners.
Brits were the most numerous, with 45%.
Benidorm, its Levante and Poniente beach, as well as the old town with the Balcony overlooking the Mediterranean, have been a popular destination for many years. Most popular landmark in the city offers spectacular views of Mediterranean Sea.
There are also many hotels and leisure options in the city. All of this makes it a very welcoming place for British tourists, particularly in neighbourhoods such as the ‘little United Kingdom’, where the signage is bilingual or directly in English and business and restaurant opening hours mirror those in Britain.
Benidorm’s economic dependence on the UK market means that a large part of the calendar year is spent anticipating the demand.
Benidorm had to adapt to the demand of tourism and offer more quality holidays during the winter and fall months.
READ MORE: Young Brits prefer Benidorm to Magaluf while Mallorcan resort attempts to shake its party reputation
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