The first Inland Tourism Fair comes to Álora on 14 and 15 June

Inland tourism in Malaga will showcase its diversity and strength at Hacienda Los Conejitos in Álora on 14 and 15 June, during the first edition of the Malaga Inland Tourism Fair. The event is organised by Turismo Interior de Málaga and Triángulo Activo Caminito del Rey, and will bring together more than 50 inland towns along with various local producers. The fair is supported by the Malaga provincial government, the Sabor a Málaga brand, and the town halls of Álora and Cuevas del Becerro.

As an added incentive, those who register on the website turismointeriordemalaga.com and attend the fair will be entered into a draw for over 60 inland tourism experiences provided by companies featured on the site. The draw will be made during the event, for those that have registered online.

The Inland Tourism Fair is a way to increase the visibility of tourist attractions in inland towns throughout the Malaga province. The fair also aims to promote local tourism, which is a crucial factor in combating rural depopulation as well as encouraging new entrepreneurial ventures. Over 50 inland municipalities have the opportunity to showcase their cultural, food, and active leisure experiences. This is a great alternative to the sun and beach image that has long been associated with Malaga.

The programme includes panel discussions, tastings, demonstrations, and talks.

The two-day event will take place from 11am-7pm. Highlights of this first edition include a series of talks by specialists, such as ‘Guadalhorce cuisine, gastronomy and identity’ with chef Inmaculada Jiménez Luque; Abilio Arteaga Luque from Restaurante Casa Abilio; José Carlos García Farfán, president of the Tomate Huevo de Toro association and co-owner of La Huerta de Carmen; and Juan Miguel Gómez Trujillo, president of the Regulatory Council of the DOP Aloreña Olive of Malaga.

Another featured talk will be ‘Inland and nature tourism: looking to the future with the experience of the past’ led by the team behind the 4 Estaciones-Álora project: Lina García, Antonio Henares and Victor Cabrera. There will also be a presentation on the Guadalhorce Geopark and the Álora-Carratraca scenic route by journalist and Diario SUR contributor Javier Almellones.

The fair will also host panel discussions on topics such as ‘CADE Álora, Andalucía Emprende: 23 years of promoting entrepreneurship, innovation and the future of inland areas’, ‘Strategies to boost inland tourism in Malaga’, and ‘The power of sporting events to attract tourism to inland Malaga’.

Visitors will be able to enjoy tastings of local products, including Aloreña olives with protected designation of origin (DOP), as well as workshops on making and installing nest boxes and on ‘Bread with chocolate’ as a sweet finale.

There will also be a range of culinary workshops run by the Sabor a Málaga food market, featuring local producers such as Almodóvar Productos Cárnicos, Bodega Embrujo del Sur, Bodegas Excelencia, Café La Hacienda, Crema de Ajoblanco, Doña Amelia, Embutidos La Abuela Loli, Gin Alborán, Lácteos El Pastor del Valle, Panadería Cristo Rey, Quesos El Llano Jaral, Quesos El Porticatero and Dimor Guadalhorce.

The website will raffle off a variety of experiences, including trips to the Caminito del Rey and paragliding, as well as bike tours, hotel accommodations, quad routes, zip lining, and more.

Visit the following website for more information and to register.