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SPAIN rolls out the red-carpet for film lovers with a tourism programme which allows visitors to explore their country through the lenses of their favourite films and TV series.
The Spain Film Commission launched You can also find out more about the following: Spain Screen Grand Tour The tour takes tourists to the locations used for international productions.
From Pedro Almodovar’s Madrid to the Sevilla sets of Game of Thrones, the programme taps into the growing phenomenon of ‘screen tourism’ – where more than eight million travellers worldwide now choose their holiday destinations based on what they’ve seen on screen.
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The initiative, which is funded by the government, begins with four pilot projects, each in a different region of Spain: Formentera on the coast, Sevilla’s urban core, Galicia’s rural interior, and Burgos, a natural landscape.
Valencia’s concept is already popular, as it has appeared in blockbusters such as Tomorrowland, hit shows like Doctor Who, Andor Money Heist, and Game of Thrones, along with other hits.
But it’s Sevilla that truly steals the show for Game of Thrones fans, with recommended routes taking visitors from the Plaza de España to the Royal Alcazar, passing through the Triana bridge, Calle Betis, and the Santa Cruz neighbourhood.
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The Alfonso XIII Hotel was used as a Californian Villa in Netflix’s The Crown.
The beautiful landscapes of Mallorca were also featured prominently in Game of Thrones as well as The Crown.
Film tourism routes now span the country, from following Isabel Coixet’s latest work in La Rioja to exploring medieval Barcelona through The Cathedral of the Sea, and discovering Navarra’s forests and historic monuments featured in the Baztán Trilogy detective films.
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Madrid is unsurprisingly Spain’s film capital. Virtually every Almodovar movie includes at least one scene set in the capital.
Spain ranks as the 4th most used country for international movie locations, and is ranked second worldwide for attracting visitors who are inspired by screen. It’s a perfect fit for this cultural type of tourism.
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“We’re pursuing a dual impact,” explains Juan Manuel Guimeráns, president of Spain Film Commission. “Socially speaking, we are trying to preserve and recover the cinematic heritage of Spain as an integral part of Spanish culture.
“We’re trying to stimulate creativity, innovation, and sustainable development by promoting filming in locations that have been host to filming.”
The Olive Press Travel News is available here.
