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Marbella kicks off the new year with 1,500 more visitors compared to January 2025.
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Marbella’s beaches have shown they can still attract visitors Tourists. Official figures from the National Statistics Institute reveal that the city welcomed 1,500 additional visitors in January of 2025 compared with the same period in 2024. This boost in the early part of the year is indicative of a season that will be spectacular, with international visitors leading it.
Warm welcome
Marbella hotels welcomed 30,198 visitors in January, including 22223 international travellers. Laura de Arce is the Director of Tourism for Marbella. These statistics show that ‘a The city is experiencing a solid growth in this area sector’. De Arce lauded this upward trend, proudly highlighting Marbella’s ‘position as one of Spain’s most attractive destinations.’
The price is Right
In a record-breaking turn, the average price per room shot up to €158.79, which is nearly €14 more than last year – an all-time high since records began. De Arce beamed, ‘We continue to hold the highest recorded price per room, a sign of Marbella’s appeal.’
Revenue per available room (RevPar(also soared as a result of a smart blend between increased demand and strategically priced products. De Arce described it as ‘an indicator key to hotel profitability,’ noting it underlines the long-term strength of the local hospitality sector.
Marbella is booming with new jobs
The month of January is a time to reflect on the past and look forward. You can also read more about it here. Another reason to celebrate: More people than ever before are employed by Marbella’s hospitality and hotel services. ‘It reaffirms tourism’s role as Marbella’s economic powerhouse,’ De Arce said. ‘We’re seeing continued growth and expect a fantastic high season.’
Look ahead Marbella is expected to gain popularity in the coming months, with a sunny outlook. If these January figures are any indication, the city’s hospitality sector is setting the stage for a bumper year – proof that, when it comes to winter getaways, Marbella has the golden touch.
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