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Automobili Lamborghini, the Italian supercar maker, has expanded operations in Spain. A new 270 square metre showroom is now open (where else?) in the prestigious Puerto Banús.
The exclusive inauguration event, which was attended by Lamborghini President and CEO Stephan Winkelmann and Chief Marketing & Sales Officer Federico Foschini, makes this the brand’s third dealership in Spain and a strategic move to cater to clients in the southern Iberian Peninsula.
Lamborghini Puerto Banús opens showroom
The modern, two-storey facility is a combination of cutting-edge technology with contemporary design. It also offers an immersive experience. The guests at the opening were able to explore iconic models such as the Revuelto – Lamborghini’s first V12 Hybrid Plug-In (HPEV), Urus SE, a high-performance SUV, and Temerario, a new creation of the “Fuoriclasse”, personalised programme. The event also unveiled the Tecnomar for Lamborghini, a high-performance yacht inspired by the Lamborghini Sián, developed in collaboration with Tecnomar.
Grand opening party of Lamborghini Puerto Banús
The evening featured a marina-side dinner, live performances of flamenco, dance, and live music; a DJ set; and a drone show, coming to a climax with the illumination of Puerto Banús’ control tower with Lamborghini’s iconic logo. The dealership has a 730-square metre workshop that provides tailored technical support and personalized customer service.
Credit: AL
Winkelmann said, “This new location will allow our clients to discover the hybrid supercar range, and customize their vehicles using the Ad Personam program, which reflects, our commitment to exclusivity and technology, as well as high performance.” Basel Alkhatib said that joining the Lamborghini Marbella family was a privilege. We want to create an experience in line with the Lamborghini legacy. This is at a time where it has its most powerful, customizable, and advanced lineup.
Lamborghini Marbella’s hybrid supercars now have lower emissions with enhanced performance and driving thrills and are now on display for all of Puerto Banús to see.
