Frutas y Verduras Eladio launches Autumn season with expanded “Calma Eladio” gourmet line, kilometre zero & ecological produce

Frutas y Verduras Eladio is a leader in the Andalusian food industry. To kick off autumn, they have expanded their gourmet “Calma Eladio”, a line that places a strong emphasis on its kilometre-zero, eco-friendly produce and Michelin starred quality. 

In 2022, twenty Malaga-based producers will work with the company in order to produce the highest-quality, sustainably-grown fruits and vegetables. It is part of the company’s commitment to sustainability, tradition and the highest-quality, Michelin-starred cuisine.

The “Calma Eladio’ line is based on the kilometre zero principle, which ensures minimal transport time in order to maintain freshness, flavor, and aroma. This season, the line includes a wide variety of ecologically-friendly products, including pitahayas (figs), cherimoyas (mangoes), quinces (strawberries), Daniela tomatoes and colourful cauliflowers in yellow, orange, and purple. These products are hand-picked and cultivated without chemical pesticides. They cater to Michelin-starred Chefs, innovative restaurateurs and food lovers seeking unsurpassed quality.

EladioRueda is the founder of the business. He has stressed the mission to deliver kilometre zero, eco-friendly produce that meets the gastronomic requirements of clients. “Our goal is to deliver exceptional quality while supporting local farmers through fair pay, sustaining the region’s economy,” Rueda stated during the season’s launch at Pepe Álvarez’s farm on the outskirts of Coín in the Guadalhorce Valley, a partner since 2017. Álvarez’s philosophy of growing under natural rhythms is essential to the brand’s vision of flavour, authenticity and sustainability.

Chef Diego del Rio, of Boho Marbella, and Jose Carlos Garcia from his restaurant with the same name in Malaga Port were among the regular clients of Eladio present at the Harvest Time Presentation. Both restaurants on the Costa del Sol have Michelin stars. Both chefs were scouting out ingredients for their new menus.

Frutas y Verduras Eladio, with over 35 years in business, is Andalusia’s largest food distributor. They serve wholesalers, Michelin-starred hotels and restaurants across the country. In 2024, the company reported a turnover exceeding €31 million, with 150 employees during peak season and over 160,000 deliveries annually. The “Calma Eladio’ line includes more than 80 references including fruits, vegetables and nuts.

Frutas y Verduras Eladio, a company that focuses on ecological products and kilometre-zero practices, bridges the gap from Malaga’s fertile land to the most demanding table.