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Madrid is gearing up for a major Formula 1® milestone. The first time in continental Europe. F1® Arcade It brings its internationally successful blend of competitive racing, elevated dining and luxury hospitality to Spain. The brand has confirmed it will open a flagship venue in early 2026 on Paseo de la Castellana 103, perfectly timed ahead of the FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026.
Spanning 1,500 m² across two floors, the venue promises to deliver the adrenaline of Formula 1® in a fully immersive and social setting. The venue features 71 motion simulators that are state-of-the art, two VIP areas, a 12-metre bar and private event spaces.
A new era of Formula 1® entertainment lands in Spain
The Madrid launch coincides with the rising excitement surrounding the city’s upcoming Grand Prix and marks a significant step in F1® Arcade’s international expansion. The concept, which is a big hit in the UK and US, has venues in London and Birmingham, Las Vegas and Boston, as well as Washington D.C. This concept combines race gameplay, hospitality, and community into one seamless experience.
Designed for both avid F1® fans and those simply searching for a fresh day-or-night out in the city, F1® Arcade offers a unique take on competitive entertainment. The exclusive simulators include modes suited for all levels from novice to expert. Formats include head-to-head racing, team competitions with groups of four to more people, and innovative Grand Prix watching parties in a high-energy, atmospheric environment.
Immersive design meets high-quality food & drink
The venue will be a visual celebration of Formula 1®. Neon lighting will be used to recreate iconic circuits. Tyre-mark murals painted by hand and lighting inspired by race grids are also expected. The design elements complement the premium cocktail and food menu, which is based on sharing and socialising. Alcohol-free options are available all day long.
Guests can drop in to play a short game or stay for an entire evening.
The hub is a place for all corporate and private events
The Madrid venue, which can accommodate up to 400 people, aims to be a popular space for corporate and private events. The venue will host events such as team meetings, product launch parties, celebrations, and after-work gatherings. It is equipped with top-notch audiovisual equipment, and has a dedicated team of event planners.
A standout feature is the “Briefing Room”, a private area equipped with 18 simulators and dining capacity for around 100 seated guests – offering brands and agencies an accessible and premium one-stop solution for impactful gatherings. Bookings and inquiries for events in 2026 are expected to open soon.
Leaders behind the Project speak out
We are excited to open our first F1 Arcade location in continental Europe, which is Madrid. I can’t think of a better location to launch our unique combination of F1 racing simulators, spectacular food and drink, and – most importantly – an experience that fosters social connection. Madrid, We can’t Wait to Welcome You,” said Jonathan Peters, Global President of F1® Arcade.
Top Entertainment Iberia CEO Pablo Juantegui“We’re opening F1 Arcade on Paseo de la Castellana 103 in Spain as our first venue with a clear proposition: community-driven and competitive entertainment.” Madrid will now have a space that is versatile for people to compete, celebrate and have fun. Businesses can also create memorable events using a B2B platform.
Meanwhile, Pablo Rodríguez, CMO of Top Racing Iberia, highlighted the strategic timing: “The arrival of F1 Arcade in Spain with the opening of its Madrid flagship, at a moment when the city is preparing to host the FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026, supports the global growth of the Formula 1 fandom. It will offer Spanish audiences a top-tier entertainment experience – immersive, interactive and highly addictive for all ages – building community around Formula 1 before, during and after the Madrid Grand Prix.”
Madrid’s entertainment scene gets a major boost
The arrival of F1® Arcade marks a significant addition to Madrid’s cultural and leisure landscape. This venue will become a landmark for locals, tourists, and corporate groups. It combines cutting edge technology, premium service, and a growing passion for motorsport. With the 2026 Spanish Grand Prix on the horizon, this new opening reinforces Madrid’s position as a rising hub for world-class entertainment – and drives the anticipation of Formula 1® fans across Spain to new heights.
