Kayaking in Bohuslän. Credit: Henrik Trygg/imagebank.sweden.se
Sweden launched the first initiative in the world to allow doctors to prescribe visits for physical and mental wellbeing.
It is important to note that the word “you” means “you”. Swedish Prescription The campaign was launched in September and is supported by physicians from around the world. It is backed up by research conducted by Karolinska institutet. The campaign highlights the benefits of forest walks, saunas, and cultural experiences.
Nature, culture and lifestyle: A prescription
A YouGov study commissioned by Visit Sweden found that nearly two thirds of people (63%) would spend more time outdoors if a doctor prescribed it. In the UK, 66% of patients said that they would be willing to follow a doctor’s prescription for nature, even though only 3% had received one.
“Nature and social settings have healing powers. Sweden is no exception,” Dr Stacy Beller Stryer said, Associate Medical Director of ParkRxAmerica. London GP Sir Sam Everington – Vice President of British Medical Association – added that he welcomed Sweden’s initiative, and hoped it would help break down organizational and institutional barriers, benefiting all the patients. Cite by Cision News.
What is included in the Swedish travel prescription
The Swedish Prescription offers doctors research-backed activities.
- Forest bathing – reduces stress and lowers cortisol.
- Sauna and cold plunges – improve sleep quality and circulation.
- Cultural visits – linked to reduced depression and anxiety.
- Fika breaks – social pauses proven to lower stress and boost focus.
- Sleeping under the stars – helps reset the circadian rhythm for better rest.
Sweden, with 70 per cent forest cover and over 100,000 lakes, markets itself to be a destination for natural health. friluftsliv – the Swedish tradition of “open-air life.”
Professor Yvonne Forsell, from Karolinska Institutet – one of the leading medical schools in the world – reviewed all of these activities. Sweden is positioning this initiative as a model of preventive health care that integrates tourism, culture, and nature.
Visit Sweden announced in a press release that patients can download a medical recommendation to support a request to their GP. This initiative is now available worldwide.
The Swedish scheme highlights the growing relationship between travel and healthcare. It is not just about leisure. The program offers a framework of wellbeing, which is based on healthy living, clean air and cultural diversity. Sweden is a great destination for people who want to manage stress, fatigue, and anxiety.
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