Costa News Spain Breaking News | English News in Spain.
Central Marbella.
Credit: Ayuntamiento de Marbella.
Beyond just a Business, (Más allá de un negocio) ‘is a new initiative of Marbella council to reinvigorate local shopping, bars and restaurants via social networks, especially in the centre and old town areas and markets, although the invitation is open to all Marbella’s retailers.
The strategy involves marketing and publishing on official social media pages content where the anecdotes of each business are shared. The goal is to give the businesses publicity and create a feeling of loyalty to the city’s historic heart and its people.
Business types can fall under the following categories: food, fashion, restaurants, bars and cafés, electronics, professional services, beauty and aesthetics, health and wellbeing, art and culture, sport and leisure, transport, house and garden, education and training, cleaning services, farming and natural products, events and celebrations, construction and refurbishments. There is also an ‘other’ category for those who do not fall under the others listed.
This project aims to improve the standing of participating businesses and establishments, and increase their appeal among locals, who are often attracted by large national and international brands.
Visit the website of the Council to learn more about small and medium-sized business. sign up for some free publicity.
