Andalucia has best March on record, new tourism figures show

Andalucia’s tourism figures for March are the best ever recorded.

Louise Brown May 5, 2025 Travel Leave a comment

The number of visitors and spending by tourists in the South of Spain reached its highest level ever for March.

According to the Spanish National Statistics Institute In March 2025, 1,055,017 foreign tourists arrived in the area. This is 10.2% more than in the same period last year.

They spent €1.5 billion euros, 9.5% more than March 2024, making 2025’s total tourist spend €3.6 billion in the first quarter of the year, a 8.6% increase compared to the same period last year.

Despite this increase, the average spend per tourist fell slightly in March to €1,510, €0.65 less than the same period a year ago.

However, the average daily spend increased 8.7% in March to €167, making the average so far this year €163, a 8.3% growth compared to the first trimester of 2024.

During the first three months of the year, the average spend per visitor also grew 1.09% to €1,432.

The 6.7% decrease in the number days that tourists spent in the region can be explained by an average stay of 8.8 days.

This number is 8.6 days lower than the average stay of visitors in March 2024.

Andalucia also beat popular tourism hub Catalunya, who generated €1.4 billion from visitors in March this year.

At a national level, foreign tourism in Spain generated €9.1 billion during the month of March, a 5.6% increase compared to the same month last year.

Some €23.5 billion were spent by tourists in Spain during the first trimester of 2025, a 7.2% compared to the first three months of 2025.

On average, visitors spent €1,382 on their Spanish getaway, a 1.7% increase, with daily spend also increasing 4.5% to €188.

In March, Spain received the largest number of tourists from the UK (15.8%), Germany (14%), and Nordic countries (8%).

In the first three months of 2025, the UK also spent more money than any other country, with 15.9% of all tourist spending. Germans came in second place, at 12.3%, followed closely by Nordic visitors (8%).