Pilar Martínez

Malaga

Wednesday, 11 February 2026, 11:45

The yr 2025 has marked a brand new chapter within the historical past of tourism in Andalucía, closing the yr with record-breaking figures for guests, income and job creation.

This has enabled the area to succeed in new milestones, corresponding to the truth that the most important trade within the area has exceeded 30 billion euros in income for the primary time, an eight per cent enhance on the earlier yr.

This determine is complemented by one other record-breaker: practically 38 million vacationers selected Andalusian locations for his or her holidays, representing a 5.2 per cent enhance on 2024.

The regional authorities’s minister for tourism, Arturo Bernal, offered a abstract concluding that “we’re actually delighted, not a lot with the numbers themselves, however above all with how they have been achieved and the present course of the tourism mannequin.

The yr 2025 was undoubtedly a historic yr for Andalusian tourism. The outcomes not solely exceed our expectations, but additionally verify the energy of a mannequin that prioritises high quality, revenue and employment. Juanma Moreno’s authorities has constructed a brand new tourism technique that’s backed by this information.”

Bernal burdened that the sector has generated employment for 482,000 employees, a ten per cent enhance, with peak employment numbers of as much as 531,000, and that these jobs are extra secure as a result of discount of non permanent employment to twenty per cent.

“The year-on-year development is without doubt one of the highest on file. Tourism generated 43 per cent of all jobs created in Andalucía in the course of the yr. It’s a key driver for the area’s prosperity and for the creation of secure, high quality job alternatives. Now we have left behind the mannequin that prioritised vacationer numbers and now we’re specializing in the impression that this trade has on the well-being of the individuals of Andalucía”, acknowledged Bernal.

This honour usually goes to Junta president Juanma Moreno to evaluation the yr simply gone on the Worldwide Tourism Honest (Fitur), however the current sequence of unlucky occasions – the Adamuz prepare crash and the storms battering the area – stored the Junta president from attending.

Bernal highlighted the truth that vacationer spending is growing sooner than the variety of arrivals, noting that common every day expenditure reached 87.35 euros, up 6.8 per cent, whereas spending per keep reached 542 euros, with a mean of 6.2 days per journey. “These figures mirror a sort of tourism that brings extra added worth to the Andalusian economic system and strengthens the social and enterprise profitability of the sector.”

Moreover, he defined that “we’re constructing a extra balanced and sustainable mannequin that reaches each nook of our area. Andalucía is consolidating its place as a aggressive and numerous vacation spot, ready for the challenges of the longer term.”

Bernal supported this declare with information displaying a greater distribution of vacationer arrivals each seasonally and geographically. On this regard, he acknowledged {that a} whole of 775 Andalusian municipalities acquired vacationers throughout 2025 and a few 49 areas welcomed worldwide tourism for the primary time. He additionally confirmed that “all provinces recorded development in customer numbers, in a single day stays and tourism employment, with notably robust efficiency in rising locations”.

As for the response from home and worldwide tourism, Bernal first highlighted the file variety of arrivals from overseas, with 6.6 per cent greater than in 2024 and above the nationwide common. “Income from these international markets amounted to twenty.076 billion euros, an 8.8 per cent enhance, which reinforces Andalucía’s place as one of the aggressive locations in southern Europe,” he remarked.

He additional famous that the home market continues to develop, rising practically 5 per cent, whereas on the Costa del Sol it fell by virtually the identical share. “Andalucía has consolidated its place as the highest vacation spot for Spaniards, with a 21 per cent share of resort lodging.”

Bernal has linked this constructive efficiency on the worldwide stage to the truth that “Andalucía has the very best air connectivity within the historical past of the area, with 139,265 flights and 19.6 million passengers, and to a technique based mostly on sustainability, high quality, innovation and authorized safety, backed by Andalucía’s sustainable tourism regulation.”