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JD Sports storefront. Credit: William Barton, Shutterstock.
JD Sports Fashion plc announced that it will allow customers to purchase products directly through its website. artificial intelligence Platforms like ChatGPT Microsoft Copilot will be available in the United States starting in the next few months. statement published The retailer on January 12, 2019.
The UK retailer has announced that customers will be able purchase clothing, footwear and accessories with just one click.
JD partners commercetools with Stripe
The initiative comes after a global agreement reached between JD Sports Fashion plc (JD), commercetools and Stripe. JD will be the first retailer in the world to use Commercetools’ Agentic Commerce Suite. This suite links AI-driven search for products directly to secure checkout systems and payment methods.
The first platform to be rolled out is Microsoft Copilot. This will then be followed by Google Gemini, ChatGPT and other large language platforms, including those that support direct purchase features, such as Google Gemini.
JD stated that the US market was chosen as the launch because it is its largest and accounts for approximately 40% of global sales.
Retailers react to AI-driven buying habits
Jetan Chowk, JD’s chief tech officer, said: “We have seen that our customers want to be in a position to shop through different channels. It’s important to meet them there.” The announcement today is a major step in the future of online shopping. It positions JD ahead of the curve, as global retailers embrace AI.
Young consumers are embracing consultancy services in a rapid manner, according to a new study. KPMG In the last 12 months, 30% of those aged 25-34 years old used a chatbot powered by AI to find online deals.
JD also said that it would invest in optimizing how its products appear on AI platforms. This includes accurate pricing and stock availability, as well as a real-time, secure checkout.
The move will make online shopping faster and easier for expats in the US through their familiar AI apps. JD has said the technology will be expanded to the UK and Europe in the future, which could reshape how major retailers approach expat consumers.
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