Centro Plaza Marbella celebrates its 35th Anniversary with a new identity

Centro Plaza, a vital centre of Nueva Andalucía’s social and economic scene, marked its 35th anniversary by unveiling a refreshed visual identity and announcing plans for a comprehensive renovation. 

Centro Plaza was the first shopping centre in Marbella when it opened in 1990. Today, it is a major economic power in Marbella with over 120 companies in 21 sectors and a 98% occupancy.

Founded by Alfonso Fernández and Alberto Vidiella, the centre pioneered the mix of retail, leisure, and office spaces in an open, cosmopolitan setting. Designed by architect Javier Banús, its bright “plaza overlooking the sea” says it all about Marbella’s signature quality and serves as a multicultural meeting point, with 28 per cent of its businesses originating from Nordic countries. Centro Plaza has been the fourth most distinct shopping centre in Malaga for many years. It is still today a place of community, identity, economic growth and pride.

This anniversary marks the introduction of a brand new corporate identity. The red “P” symbol is reimagined as a silhouette representing the scenic view from the centre. A circular dot represents its role as an area for socialising and doing business. “This new image reflects our commitment to being an open, dynamic, and multicultural space,” said manager Carlos García Perujo.

The first phase of a major refurbishment, which will begin in winter 2025 and focus on sustainability, accessibility and efficiency, will modernise the entrances, common areas and aesthetics. The project will improve the visitor’s experience while preserving its original architectural character to ensure the success of the centre for many years to come.

The diverse business ecosystem of Centro Plaza, which includes supermarkets, law firms, international restaurants, and tech companies is part of Marbella’s global appeal. The centre is also a logistical hub for asset management firms, real estate agencies and operations along the Costa del Sol. The centre’s Corporate Social Responsibilities strategy includes partnerships with local organizations and support for cultural activities. It has also strengthened community ties.

Every Saturday, the centre hosts the popular Puerto Banús street market, which attracts crowds with craft stalls, antiques, and a colourful mix of commerce and gastronomy. “Centro Plaza looks to the future with a roadmap built on renovation, sustainability, and community,” García Perujo concluded, restating its status as a cherished landmark in Nueva Andalucía.