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Dubrovnik will remain one of Croatia’s top summer destinations by 2025. Photo credit: fjaka via Canva.com.
Croatia’s charm is still intact, despite the inflation surge, increasing accommodation costs, and even rising restaurant bills. Croatia welcomed over 2.5 million tourists in 2025. There are many tourists on the beaches, the ferries and in cities such as Dubrovnik or Split. Why are people coming?
Croatia 2025 isn’t cheap. What is really happening? Does Croatia offer a good deal, or do tourists accept higher costs for other reasons? We’ll look at the numbers to see what they mean, both for the future of the country and its residents.
The tourism boom
Croatian Tourist Board reports that the country had approximately 2.8 millions tourist arrivals in June and 13.6 million over-night stays. The number of visitors is up 11% and the overnight stay is up 20% compared to June 2020.
Which are the five most important countries for sourcing? Germany, Slovenia Austria the Czech Republic and Poland — a steady core of regional visitors who tend to return year after year. The most popular destinations are:
- Dubrovnik — still the crown jewel, despite premium pricing
- Poreč and Rovinj — Istrian favourites with strong family appeal
- Split — a busy hub for island-hoppers
- Umag — increasingly popular with mid-range travellers
Tourists are still coming despite the rising costs. The extra cost is actually a major factor for many tourists.
Why choose Croatia as a holiday destination?
The travel logistics for visitors in the Eurozone will become much simpler after the adoption of the euro 2023. The euro means that EU travellers can travel freely and without any friction across borders. But even if you ignore the practicality, Croatia is a beautiful country.
- Roman ruins are just a short walk from the seaside cliffs of Istria. Croatia doesn’t separate nature and history — it blends them in ways that feel oddly seamless.
- Down in Dalmatia, the sea is clean enough to drink — not literally, but it might feel that way. Croatia is a country that has a great coastline, so it’s not surprising they keep ranking highly.
- Croatia is still a safe destination compared to other tourist destinations. Low crime rates help — but so does the overall sense of calm.
The city is just big enough for you to get lost but small enough that you don’t care. That mix — old towns with Wi-Fi, remote bays with taxis — keeps people returning. Ferries are once again full. Croatian summers haven’t changed. But the crowds remind us that Croatia is still capable of putting on a show.
