Semana Santa 2020, a festival that is becoming increasingly popular in Malaga, has helped to bring Andalusian cultural heritage to tourists. It also enhances the appeal of the sun, beach and traditional culture.
Aehcos’ Ash Wednesday forecast of 83 percent occupancy for the last four days was exceeded by 85 per cent, thanks to late bookings. Hotel revenues also increased compared to the year 2024, which was plagued by bad weather.
The weather was near perfect in 2025, compared to 2024 when the processions were soaked by rain. Except for a wet and windy Shrove Tuesday. Bookings were not affected by this, but there was a big jump in the last days. Malaga airport handled 5,900 flights last year, which is 1,200 more. Peaks were 535 and 554, respectively, on Easter Monday and Sunday. Aehcos reports that provincial hotel occupancy rose from 77 percent early in the week, to 82 percent by Saturday. Malaga city hotels were 94 percent full on the busiest days, approaching full capacity.
The western Costa, led by Holiday World’s Mari Francis Peñarroya, achieved 98-99 per cent sell-out occupancy, while eastern hotels like B bou’s La Viñuela and Cortijo Bravo reached 98 per cent from Maundy Thursday. Rural accommodation saw an increase of 40% in occupancy, with Malaga topping Andalusia’s occupancy rate at 73% during peak times. According to Mahos President Javier Frutos the hospitality sector has seen higher earnings due to international tourists. Beach businesses thrived, with Manuel Villafaina praising the ‘splendid sun’ and vibrant atmosphere, marking a triumphant Semana Santa.