Costa del Sol is the sports tourism capital of Spain

Torremolinos has 982 athletes from abroad who will use its facilities during the month of february. This is a large bet which is paying off.

The presence of these athletes will generate a direct economic impact of €492,320 with 6,154 overnight stays in the town’s hotels. Torremolinos is expecting 42 different groups. These include 24 swimming teams, with 562 swimmers, and 18 soccer clubs, with 420 footballers.

From the point of view of the Torremolinos council, it is ‘a new sample of the strength of what we call ‘sports tourism’, a segment on the rise in Costa del Sol that contributes prominently to the project to deseasonalise the area.’ The Costa del Sol councils are all working on deseasonalisation, promoting the towns during the off-season to maintain income and employment.

The majority of swimming teams that will be training at the Virgen Del Carmen III pool are from the UK. However, in the second month of this year, there will also groups from France and Norway. Most of the footballers who will arrive in town are from Switzerland. However, there will also teams from France and Germany as well as Denmark, Norway, and Denmark.

This nearly 1,000 athletes will join the 1,478 other athletes who have used Torremolinos facilities this year. Most of them are teams from the Netherlands. In 2024, Torremolinos saw a 47 percent increase in the sports tourism segment. This segment now has 4,691 visitors and 1,507 more athletes than in 2023.

From an economic point of view, Torremolinos sports tourism generated a direct economic impact of €2,213,834 in 2024, 45 percent more than the figure reached in 2023.