The Oscars. Credit: Instagram @theacademy
Hollywood’s biggest event has now officially made AI-generated content a part of its programming.
The Academy of Motion Picture Arts and Sciences confirmed that films utilizing artificial intelligence (AI), will still be eligible to win Oscars. The new rules announced on April 15th, 2025 clarify that AI use will “neither hurt nor help” a film’s chances of winning.
After months of debate about AI’s role in entertainment, the announcement was made after several films that used AI-based tools were awarded top Oscars honours in March.
AI to replace human creativity?
The Academy has confirmed that films that use generative AI can compete. However, they have also stressed that the “human factor” will still be a major consideration when deciding on award winners. According to a shared statement by The AcademyThe eligibility of the award will be determined by how important a person was in the creation and authorship.
The new rules were developed in collaboration with the Academy’s Science and Technology Council and form part of wider changes to voting and campaigns processes.
Other updates include a new and very surprising requirement: voting members must now watch all nominated films in a category before casting their final votes – an effort to ensure fairness in the final round of judging. It’s odd that this wasn’t required before!
AI in recent award winning films
This year, the use of AI for filmmaking was a hot topic when Adrien Brody won Best Actor. The BrutalistIn a film, the actor used generative artificial intelligence to improve his Hungarian accent. The film received 10 nominations, attracting both praise and critics.
The following are other examples. Emilia PerezAccording to reports, the company used AI-based voice cloning technology to enhance vocal performances. Dune Part TwoIt also included AI to make post-production changes.
These technologies enable quick style edits, ranging from changing accents to changing appearances. The use of these tools is increasing in the music and film industry, but they are not for everyone.
Artists worry about AI’s growing influence
AI’s increasing role in the creative world is still a concern to many. During the Hollywood strikes of 2023, many actors and writers expressed concern about job losses and the misuse of their image.
“If I can’t control my face, my voice, or my body, then that is not good,” Susan Sarandon said to the BBC. Cate Blanchett also expressed her concerns in the same way. BBC. She warned that “AI advances can replace anyone.” Ignore whether they are actors or not. She said that AI was “incredibly destructive”, and she is “worried” about the future of humanity. Some celebrities have united to protest the unlicensed AI use of their works. Over 11,500 authors, musicians, and artists have signed a joint statement that condemns the use of creative works without licenses in AI training. They call it a “major, unjust danger”.
Screenwriters are also concerned that studios could use tools such as ChatGPT in order to reduce costs and replace human writers at the initial stages of script creation. The union agreements that ended the strike addressed these concerns.
AI has been criticized by some animators. Speaking to the BBC, Jonathan Kendrick, co-founder of streaming service Rokit Flix, said: “It’s like having a bad writer help you… if you need something with emotional weight, an AI isn’t going to get you an Oscar.”
Seth Rogen has recently appeared in a television series entitled The Studio This video shows the real-life replacement of artistic talent by algorithms.
Do you ever see AI directing a blockbuster or winning an Oscar in the future? Please let us know what you think in the comment section below.