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‘Give up to the Andalusian Crush’. That’s the identify of the promotional marketing campaign the Costa del Sol has joined at FITUR, the world’s greatest tourism truthful at the moment on in Madrid.
After the area celebrated its greatest and most worthwhile yr in historical past, with document employment, document numbers in vacationers visiting, and extra nationalities arriving at Malaga airport than ever earlier than, the Costa del Sol goes all-in this yr aiming for much more high quality vacationers and better revenue.
Campaigners from all of the Costa del Sol communities and councils are current at FITUR this yr with the target of wooing much more nationalities than they’ve historically performed earlier than, and nationalities from even additional afield than earlier than.
The message every of the teams are spreading is similar: ‘Q’ for high quality, as they search to current Andalusia not solely as a vacationer vacation spot, however as an area of artwork, ardour, historical past and sweetness.
Costa del Sol at FITUR with well-known faces
Well-known faces are on the forefront the Costa del Sol marketing campaign, equivalent to Eva Longoria and Antonio Banderas, and this yr not solely the seashores are within the highlight, because the marketing campaign is placing an awesome deal extra emphasis on inland treasures together with castles, pueblos blancos, spectacular views, and historic websites.
The Minister of Tourism and Andalusian International Affairs, Arturo Bernal, highlighted the essential position of the Costa del Sol within the area. ‘The superb knowledge collected from 2024 has contributed to Andalusia having lived one of the best vacationer yr in its historical past,’ he said.
For the inauguration of the huge occasion, the Symphony Orchestra of the Soho CaixaBank Theatre of Malaga, promoted by Antonio Banderas, opened the ceremony, together with in its emotive repertoire of authentic soundtracks from essentially the most emblematic movies shot in every of the provinces of Andalusia and the majestic scores of Gladiator; Pirates of the Caribbean, Interstellar, The Lion King or The Final Samurai.
