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Google has been the default search engine for decades — but in 2025, that grip is loosening. Credit: Luca Sammarco, Pexels via Canva.com
Google has been a homepage on the Internet for over 20 years. In 2025, however, a trend will emerge as users grow tired of sponsored links and SEO optimised noise. Google is losing its appeal as people start to abandon it. ChatGPT or perplexity are AI-powered tools that offer something different. They provide context and not clutter. This is evident from traffic charts, user habits and how people discuss search. This is not just a technological upgrade, but a fundamental change in the way we search for the truth, find ideas and navigate the web without interruptions from ads.
Why people are ditching Google
Google used to be the gateway to the Internet, but it has recently been creaking from the weight of all the other things.
- SEO farms that cheat the system
- Top half of page is filled with sponsored results.
- Clickbait headlines without substance
- The feeling that the information you receive is not what you really need.
Search was once more about discovering, and not about avoiding ads. Perplexity’s AI tool is popular because unlike its competitors at Google, it does not overwhelm you with ads. You will receive clean answers, without any ads. It’s fast and smart. Ideal for people who just want Clarity, without any distractions.
Not only users are switching. People like students, journalists, and even travelers are learning to skip the noise. Google’s reach is growing, but its credibility is slipping. It’s not only about AI; it’s also about trust.
What AI search engines are different
AI search, it is important to note, isn’t only about Google. AI search represents a new way of looking at the world. These tools, such as perplexity or ChatGPT, don’t just give you less. They also provide you with answers. You won’t have to click on 10 tabs for a single paragraph. These tools synthesise information, cite sources, and let you dig deeper as you wish.
How they’re changing it:
- No advertisements No clutter. The Experience is clean and similar to what Google was like in the early days before it was monetized.
- In contextYou don’t just get the facts, but also summaries which connect all the dots.
- Citations are provided You can verify an claim by clicking on the link.
- Follow-up, You can ask more than one question, and the threads are remembered.
- Multimodal search. Search.
They will treat you not just as a customer, but also with intention. Google may still be faster than other search engines, but AI is more intelligent and will make sense of the information better. This is what users want in 2025.
What does this mean for Google?
Google’s dominance in the search market is still growing, but its reasons for doing so are stagnant. Google used to be the first choice for people because it was trusted. Now, it’s because they aren’t ready to switch to something else.
Google understands this and is rushing to incorporate AI in everything from the Search generative experience (SGE), to Gemini integrations. Google’s own business model traps it as well; what people hate most about ads is exactly what makes Google profitable.
So, while competitors like Perplexity are optimising for usefulness, Google is striking a balance between user trust and ad revenue – it’s a tightrope act – and users are starting to look below.
We, the searchers and curious minds as well as the readers are now being offered an even better deal.
- Answers without manipulation
- Sources without the SEO smoke and Mirrors
- Search that doesn’t monetize and respects your time.
This is about taking back the internet from the grifts, keyboard games, and all the noise. This moment is bigger than tech. It’s more like a course-correction.
Search is the future
This is the start of something smarter, cleaner and more focused on humans. AI search engines like Perplexity and ChatGPT are showing signs of a rethinking of how we acquire information instead of digging in a pile of links and advertisements.
It is a great tool for travellers, researchers and students. Search will no longer be about entering the right keywords, but about engaging with information.
Google has plenty of time to adjust, but Monopoly will soon crumble. When people realize they have a choice, they’ll rush out in a stampede, because it’s difficult to return to noisy searches once you’ve done them.
