Costa News Spain Breaking News | English News in Spain.
Eroski’s €3M ‘Autostore’ uses robots like these to speed up logistics. Credit: vanitjan
Eroski, on the other hand, is cutting costs to ensure its survival in 2025. The Basque retailer has committed to a substantial €100 million investment in digital tools, automation systems, and AI models, all aimed at streamlining their operations and challenging Lidl’s growing dominance. The investment includes more robots than algorithms. It is redefining the way Spanish supermarkets function from the warehouse up to the check-out.
Robots in warehouse
In June 2024, Eroski’s €3 million investment was one of its boldest moves yet, as it integrated a robotic system called Autostore does not need to hire more warehouse staff, as Mercadona did during the Mercadona holiday season. Summer peak. The Basque retailer implemented a grid with automated robots for better handling of product orders and to reduce overhead.
The aim was to accelerate logistics and reduce costs over the long term. The move is part of their larger shifts toward digitalisation, automation and other technologies. Rosa Carbel, CEO of the company, called it a “Shared Success that Improves Both the Shopping Experience and a Sustainable Future”. That’s just the beginning.
Cut costs without cutting corners
Eroski, unlike its competitors, is increasing its internal efficiency through cutting indirect costs, improving its store operations and optimizing without compromising on service.
These initiatives help to soften the impact of rising costs, particularly when it comes wages. It’s important to maintain competition without making drastic changes that could affect customer service. Lidl has been a major player in the German market for many years. Eroski leads the market share Efficiency alone is not enough.
The €100 million technological leap
In 2025, Eroski plans to invest a total of €100 million in technology aimed at enhancing every aspect of its operations. Eroski is relying on these tools to transform the way it competes.
This focus does not stop at the internal level. Eroski is committed to making its customers happy with better service, more tailored, personalised shopping, and better deals. Technology with a goal, to boost performance and improve customer satisfaction.
Eroski’s €100 million investment marks more than just a digital upgrade; it is a statement of intent. Eroski, in a market dominated largely by Lidl and its efficiency and scale is relying on automation and customer-centricity to remain competitive and offer customers a new shopping environment.
